Business for good

“Authenticity is real—you can smell it out. And a lot of the military hiring programs across corporate America, close to 90 percent of them, are complete lip service or B.S., or they’re doing more harm than good. I didn’t want to do that,” he says.

He thought about having Power Home Remodeling build homes for disabled veterans, but that felt too one-and-done. What he landed on instead is a plan rooted in business, growth, numbers: an effort to recruit, train, and develop veterans and their spouses.

“We realized that if we built an initiative on a platform of business, if done correctly, it would have the flywheel effect and continue to grow the organization,” he says. In other words, the numbers would speak for themselves.