Roofing Industry Expresses Gratitude Through Donations, Giving Back in 2022
November is a time to reflect and give thanks for what you have. For many roofing companies, this gratitude is often expressed by giving back to the communities that support them, and 2022 was no different.
Roofing contractors and the companies that support them do everything from sponsoring local events to giving away roofs to deserving people. In addition to studies showing that doing good is good for you, there are some side benefits as well, as explained by Art Unlimited CEO Anna Anderson in this columnpublished last year.
“People want to do good and when allowed to be part of something bigger, they’ll join the movement,” Anderson wrote. “Because of this, we usually see a lift in lead generation when people are able to support a company who is doing good in their community. People talk and word will spread about you investing in bringing positive change.”
So what are the ways roofing companies can give back? Here’s some examples from this year.
Roof Donations and Fundraisers
Some contractors participate in annual programs or charitable events. Reliant Roofing, Solar, & Hurricane Shutters in Jacksonville, Fla., launched its sixth annual Every Shingle Heart Initiative with plans to give away a roof to a local nonprofit organization.
"As a result of providing a new roof to a local nonprofit, we are able to help even more people,” said Director of Public Relations Adrienne Menzies. “It will have the best materials available on the market, installed by the area's top roofing contractor. It is important to have a good roof to protect us.”
WDAM-TV reported that Cox Roofing in Laurel, Miss., held its annual free roof giveaway. This year, they selected Sherry Stringer, a nurse for 46 years, to receive the new roof. Last year’s recipient was a Vietnam veteran.
“The community has given so much to us and we have such a good clientele base, we wanted to find a way to give back,” Tracy Cox told WDAM-TV. “We saw a lot of people who needed a roof, didn’t have insurance or a way to get one.”
In Wisconsin, JF Lopez Roofing celebrated a milestone in giving away its 50th roof with the help of Habitat for Humanity and GAF.
"It's all about food, shelter, and clothing. So we are in the shelter business ... if you want to change the world, start in your neighborhood and this is changing families for generations,” Mark Bartolutti, co-owner of JF Lopez Roofing, told Fox-affiliated WLUK.
Other roofing contractors held fundraisers to support nonprofit organizations. Guy Roofing in Spartanburg, S.C. donated $50 for every new customer it obtained in October to the Boon Project, a program for young adults fighting cancer.
Power Home Remodeling, the 2017 Residential Contractor of the Year, raised a record $1.5 million in donations to Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for various forms of childhood cancer. The company dedicates September to raising funds for the nonprofit.
“As a co-founder, I've been present for some amazing milestones throughout my career, but the work we get to do with ALSF and the real impact we have on these kids has been one of the most rewarding parts of my job,” said Adam Kaliner, co-founder of Power Home Remodeling.
